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Advertising and Branding: Concepts, Methodologies, Tools, and Applications by"Management Association, Information Resources"
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
By:"Management Association, Information Resources"
Published on 2017-01-06 by IGI Global
BOOKS ID : wJbgDQAAQBAJ
Ebook Title : Advertising and Branding: Concepts, Methodologies, Tools, and Applications
ETAG : n1sffjZ3ZBo
ISBN_13 Code : 9781522517948
ISBN_10 Code : 1522517944
Book Print Type : BOOK
Rank : 35 for keyword gambling movies
Book Author :"Management Association, Information Resources"
Publisher : IGI Global
Book Pages Count : 1806
Print Type : BOOK
Book's Categories :"Business & Economics"
Books Language : en
Text to Speech Access : ALLOWED
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