Table 4. Continued Dimensions Attitude Objects Selective Coding Source \u003cbr\u003e\nCulture and leisure Bars Eateries Free Time\\ Humor \u003cb\u003eMovies\u003c/b\u003e and TV Shopping \u003cbr\u003e\nGames Sports Games and \u003cb\u003eGambling\u003c/b\u003e Nightlife Sports Culture Music Eateries \u003cbr\u003e\nShopping ...
Global Place Branding Campaigns across Cities, Regions, and Nations by"Bayraktar, Ahmet","Uslay, Can"
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Global Place Branding Campaigns across Cities, Regions, and Nations
By:"Bayraktar, Ahmet","Uslay, Can"
Published on 2016-07-22 by IGI Global
BOOKS ID : -mi_DAAAQBAJ
Ebook Title : Global Place Branding Campaigns across Cities, Regions, and Nations
ETAG : cJu+/DBAp1c
ISBN_13 Code : 9781522505778
ISBN_10 Code : 1522505776
Book Print Type : BOOK
Rank : 36 for keyword gambling movies
Book Author :"Bayraktar, Ahmet","Uslay, Can"
Publisher : IGI Global
Book Pages Count : 368
Print Type : BOOK
Book's Categories :"Business & Economics"
Books Language : en
Text to Speech Access : ALLOWED
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